WW2 Red Cross Agriculture Fund home front lapel badge

A scarce original circa 1939 wartime charity fundraising gilt badge in the form of a red enamel title circlet 'Red Cross Agriculture Fund' surmounted by a King's Crown, white enamel cross in relief to seeded centre, the reverse impressed with maker's details 'J.R.Gaunt London'. Very good condition, complete with unusual original buttonhole lapel fitting, no stress marks or damage to the enamel, an excellent example. Height 23mm. The Duke of Gloucester's Appeal was launched in 1939 and was based around the county committees of the 'National Farmers Union'. Funds were raised around the agricultural community by the organisation of garden fetes, horse shows and gymkhanas and the auctions of donated livestock sold in aid of the fund.