Procea Brown Bread character figure mascot advertising badge

A very scarce original circa 1950's period 'Procea Brown Bread there motto 'ONCE TASTED - NEVER WASTED' promotional pin badge', small gilt master baker figure holding a loaf of bread and inlaid with red, white and blue enamel. Very good condition, complete with original pin fittings, no stress marks or damage to the enamel.Height approx 30mm.